I was have my usual scoot about our news sites on TCN as i do every morning to see what’s going on in the real Celtic world not the one the MSN have constructed when I came across a headline on Celtic News Now .
The headline screemed “Celtic Trust’s plan to sell jerseys is a daft one” written by some clown called Hugh Keevins. The headline intriegued me so much I had to break my usual disinterest in these rags so I clicked on the link and read the ‘story’. Basically I read the first few paragraphs then chucked it. Basically this is the story. The Celtic Trust want to raise the question of ditching the Joint sponsor ship with 3rd division team Sevco Scotland. And what is Keevins reason for this fantastic headline? Barca can afford to sponsor a charity on their jersey but Celtic can’t because the have to pay bills. I’m sure the president of Barca will be delighted to be told when he lands in Scotland that Barca don’t have to pay bills and will in turn rejoice at this news.
Now lets look at the real world. Now I have never been a fan of us having joint sponsorship with that dead club and now this new club. However it made financial sense when both clubs were in the same division and Sponsors would through the medium TV companies and other media outlets to have their company seen all around the world at least 4 times per season. So that’s a decent argument for it.
Now however both clubs are separated by four leagues and the chances are they may never play each other for at least 4 years. Therefore it does no longer make commercial sense to have a joint sponsorship deal especially with a company that might not exist this time next year.
Now it’s not just the Celtic trust who want an end to this it’s a good proportion of Celtic fans. Now times are hard as you can see when you sit at Celtic park and look at the massive drop in the use of hospitality suits. So when it comes to looking for a new shirt sponsor it will be tough to attract decent money but what we do the Champions League carrot to dangle hopefully for the next 3 years at least.
It is worth bearing in mind that the average global audience for a Celtic v Dead Rangers game was around 800,000. You can bet your bottom dollar that our two matches against Barcelona the global audience will run into tens of millions and that will be the same if we are paired with Man Utd and other Euro big players.