Laptop Loyal in Terminal Decline

It’s nor often TCN pay’s any attention to the Laptop Loyal or MSN in general but today is a day for celebration as latest figures published show a sharp decline in sales as people turn away from old media and the general rubbish served up as ‘news’.
Latest figures from December 2011 – December 2012.

  • Daily Record sold an average of 250,096 copies a day compared to 274,505 in the previous December, a drop of 8.8%.
  • Sunday Mail, did much worse by falling from a sale of 365,232 to 285,028, a decrease of 21.9%.
  •  Sunday Post, continued its long decline by falling from a sale of 301,841 down to 245,727. That’s a drop of 18.6%.
  • Scottish Sun, its fall – from 302,823 copies to 276,154 – amounted to an 8.8% dip

These figures are proof of a year on year slide in sales which will hopefully see them becoming unprofitable and hopefully dead.
Although there is a decent argument that people are getting their daily fix of tabloid rubbish via the internet we at TCN still encourage Celtic fans to shun these sites as every visit generate ad revenue for them.
So think twice about where you get your news and sports info from. 🙂
Statistics from http://www.guardian.co.uk/media/greenslade/2013/jan/15/abcs-scotland

Comments

  1. When they refuse to print the truth, drive agendas and worse, I can only say “This is what you deserve” Most of the media in this county are culpable in this. misinformation and an agenda against Celtic and a love for the Club that they refuse to admit died. Long may this trend carry on. They need to be impartial, the Jim Traynor affair proved there will never be fairness from our media. Good blog.

  2. When they refuse to print the truth, drive agendas and worse, I can only say “This is what you deserve” Most of the media in this county are culpable in this. misinformation and an agenda against Celtic and a love for the Club that they refuse to admit died. Long may this trend carry on. They need to be impartial, the Jim Traynor affair proved there will never be fairness from our media. Good blog.

  3. i agree but when you go onto the celticnewsnow site at times this site is full of record stories. this will never work when Celtic sites promote them.

  4. i agree but when you go onto the celticnewsnow site at times this site is full of record stories. this will never work when Celtic sites promote them.

  5. JasCam
    I have spent a inordinate part of my life preaching the anti-press doctrine. I can say, hand on heart, that I have never spent a bent penny on a newspaper since way back in the 70s. As for links on Celtic forums, simply do not read them unless the lies within are necessary ammunition to shoot down the perpetrators. I may die with blinkers on but I will die innocent and happy.
    H H

  6. JasCam
    I have spent a inordinate part of my life preaching the anti-press doctrine. I can say, hand on heart, that I have never spent a bent penny on a newspaper since way back in the 70s. As for links on Celtic forums, simply do not read them unless the lies within are necessary ammunition to shoot down the perpetrators. I may die with blinkers on but I will die innocent and happy.
    H H

  7. As deserved as the drop may be, it is sad that many Scottish employees face the prospect of layoffs.
    The decline is not the fault of the staff but of the editorial line adopted by the management and editors.

  8. As deserved as the drop may be, it is sad that many Scottish employees face the prospect of layoffs.
    The decline is not the fault of the staff but of the editorial line adopted by the management and editors.

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